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Research papers

Radio surveys via fixed and mobile telephone

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Jérôme Néraudau, Emmanuelle Le Goff
June 17, 2004
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Citation

Néraudau and Le Goff (2004a, June 17). Radio surveys via fixed and mobile telephone. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-surveys-via-fixed-and-mobile-telephone